We are a company with long tradition – surety for quick and appropriate decisions, with responsibility for staff, customers and suppliers. 180 employees continuously work with passion and enthusiasm to provide bicycles in different price categories to our customers. We design, develop and produce bike assortments for different target groups. Either electro-assisted, foldable or sporty light-weighted, privately used or for industrial purposes: our brands give you a wide choice.
We believe in confidence, appreciation and reliability of our staff. All employees significantly contribute their efforts to our business success. This also involves their operational participation and active shaping of their daily work. The management is committed to the employees and to the prospective company growth. All employees are guided by our values and thus contribute to the sustainable realization of our goals.
The bicycle is a means of locomotion. Cycling stands for sports and fitness, for fun and pleasure. It is a symbol of movement. The bicycle is becoming more and more important and valued in today’s society. It has become a reliable companion which at the same time is health-promoting, climate-friendly and environmentally friendly. The bicycle is a sustainable, individual and accepted partner in urban mobility. It will become “European” again by industrial and automotive standards regarding development, production and assembly in Europe.
Our mission in this urban world is to daily produce and develop a wide range of bicycles for each target group. The mission is to be a trendsetter and to set standards in technology and design. We are a company with long tradition – surety for quick and appropriate decisions, with responsibility for our staff and with pleasure in our performance. Each bicycle of our entire product range, from entry level to the high-end bike, stands for a good price-performance ratio.